Being
someone who is quite visual, I was struck with an image during a
conversation with a client last week. It was one of those rare meetings
where your client says they would like to hear about all of the different
services your companie offers. It is a pleasure of course to recieve that
type of request. And it is during these times that there is a lot of good
conversation about how we could help them do more creative things.
Brainstorming, new possibilities, innovation - sign me up. For a short
while, there is no discussion of budgets or constraints. Together we are
thinking out of the box.
And then I
started thinking, what are the best practices, what are our recommendations for
this or that type of technology? How can I distill the decision making
process into a manner that is clear and easy to follow... aha a picture.
A chart really, about how much a given course is expected to change... yes
yes. And what technologies are easy to edit and what technologies are
more complex and possibly involve outside resources to build and modify?
Yes yes, we now have our X & Y axis'. What about our trend line?
Volitility yes, from low to high. By George, I think I've got it!
I like this
image because it helps me remember to ask the client about change. How often do
they expect the material to change - even a simple name change. Because
the answer to that question can help you recommend how the course should be delivered
- and how it is designed. If the product name is going to change twice in
a year, but the general content of the material is relatively static; then
maybe we find a way to put the name in a frame that can be easily edited in
house, and keep the name out of every piece of flash.
To close, I
would like to quote former British Prime Minister, Benjamin Disraeli
(1804-1881) who said that, "Change is inevitable, change is
constant." And remembering that in meetings with clients can help them and
you make better decisions about how to deliver their content.
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